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Sell Alcohol the Responsible Way

February 3, 2010

Every few years the issue of more alcohol deregulation is the topic of conversation across the state.  The big retailers and grocery stores want to allow Sunday alcohol sales and expansion of cold beer sales to virtually every retail outlet.  Changes in our existing three tier system would not be good public policy for Indiana.  The increased availability of alcohol would increase problems for minors, increase drunk driving, and hurt our local economies.

Alcohol is dangerous when used irresponsibly and finds its way into the hands of minors.  The public needs to maintain responsible regulations to keep the misuse of alcohol to a minimum.  In a regulated package store in Indiana, alcohol is controlled, the way it should be.  A person has to be 21 years old to enter a package store, which discourages minors from being exposed to the product.  This, in turn, lessons possible shoplifting by minors and eliminates 19 year olds from selling alcohol as is permitted in grocery stores.  This removes 19 year olds temptation to sell to younger friends.  Relying on State licensed package stores to sell alcohol by trained and licensed employees helps eliminate illegal alcohol sales.  Does Indiana really want to provide minors easier access to cold beer?  A responsible drinker knows if he is going to consume alcohol on Sunday and will buy their beverages earlier in the week.   

Reviewing statistics from other states, a stance against Sunday alcohol sales prevails.  Once New Mexico allowed Sunday alcohol sales, a study published in the American Journal of Public Health found a 29% overall increase in alcohol-related auto crashes and a 42% increase in alcohol-related auto crash fatalities on Sunday.  Sunday sales and easy access to alcohol doubles the weekend time available to purchase cold beer and alcohol, and as importantly, the convenience by which alcohol can be purchased. 

By expanding cold beer sales, availability to minors would increase from zero establishments to over 2,600 new locations across the state, many of which will undoubtedly find their product in minors’ hands.  The state can hardly afford the new enforcement agents needed to supervise these new sales locations and hours which opens the door to lax enforcement and less control.  With 80% of drivers arrested for DUI reporting that beer was their beverage of choice, predictably, DUI and alcohol related auto crashes will increase.   Why would Indiana residents want cold beer sold on every street corner as is the practice in other states and countries that have higher drunk driving fatality rates?   Is convenience really worth this cost?

Indiana is a great state with a long history of legislation that protects the best interest of each community.  I’m glad our state is in the minority when it comes to Sunday sales and cold beer sales; we have a common sense approach and one that works.  In Indiana people believe in a day of rest as well as controlled access to alcohol.

Indiana’s package stores were created by the state to provide an adult only venue for alcohol sales within city limits. Throughout the years this concept has remained primarily the same. This is a sound, prudent, and responsible concept.

Thanks for reading my column and feel free to contact me at m.karickhoff@comcast.net or 100 South Union St. Kokomo, IN 46901 with your question or concerns.

One Comment leave one →
  1. Responsible Alcohol Marketing permalink
    February 8, 2010 12:27 pm

    Though Sunday sales of alcohol may appear to be an issue, a much larger issue in Indiana has to do with server training. According to APIS (Alcohol Policy Information Service) provided by the NIAAA, Indiana has no law regarding the sale or service of alcohol. Only 18 have a mandatory law, some states make it voluntary.

    As a former retailer from a state where server training has been mandatory (Maryland) since 1985, this is the first step in selling alcohol responsibly. However, selling (and marketing) alcohol involves all three tiers of the Alcohol Beverage Industry (ABI).

    In a forth coming book entitled, “THE NEW SCIENCE OF ALCOHOL MANAGEMENT”, the entire ABI is challenged to step up to the plate and be more responsible in the manner alcohol is marketed and assist the overall education of all individuals from high school students and older. Current server training only deals with the short term effects of alcohol management, but the NIAAA Strategic Plan entitled “Alcohol Across the Lifespan” identifies long term effects of alcohol. “THE NEW SCIENCE OF ALCOHOL MANAGEMENT” addresses these harmful effects and how to minimize, alleviate or eliminate the harm.

    The book will become the perfect texbook for this education.

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